This assignment involves researching the Starbucks Coffee Company (UK) Essay

This assignment involves researching the Starbucks Coffee Company (UK) Ltd (Starbucks) and its role in the COFFEE AND SANDWICH SHOP INDUSTRY in the UK - Essay Example In the UK, Starbucks obtains a leadership position in the coffee and sandwich industry in the UK creating a unique value propositions and unique brand image. â€Å"According to the retail analyst Euromonitor, the company has a 16.7 per cent market share, one per cent ahead of Costa Coffee† (Hickman 2008). In spite of recent decline, the Starbuck’s managing director in the UK admits: â€Å"â€Å"We have seen steady consumer-led growth in the UK market and we remain excited by the opportunities presented by [it],† Mr Broad said. â€Å"International markets as a whole continue to be a growth engine for the company.† (Walsh 2008). For Starbucks, brand positioning serves to make competitors attractive brands seem deficient. This goal is achieved by introducing a new benefit to the category. Starbucks positioning of coffee as a destination rather than a product made other coffees seem ordinary and unexciting. Alternatively, introducing a comprehensive position might make less complete offerings seem deficient (Baye 2002). Starbucks, Tte biggest player in Britains  £900m-a-year coffee shop industry offers blander drinks than its competitors Costa Coffee and Caffà ¨ Nero and is costlier than most rivals, testers for the consumer group† (Hickman 2008). In the UK, Starbucks has built a powerful experiential brand. Starbucks stores are much more than a place to purchase a jolt of java. They offer a brief reprieve in a hectic day; a chance to inhale the rich aroma of fresh coffee and listen to relaxing music, while tasting a rich, specially prepared brew in the company of like-minded coffee addicts. One hallmark of the Starbucks experience, and any great experience really, is consistency. â€Å"Starbucks remains the more recognized chain with 27% of the respondents rating it their favorite, with Costa at 15%† (UK coffee market 2007). Today, political situation is stable marked by democratic processes and liberalization reforms. Strong political

Water for the Sake of Water Essay Example | Topics and Well Written Essays - 1000 words

Water for the Sake of Water - Essay Example As it has been explicated that technological advancements cannot be helpful for producing fresh water, and it is certainly impossible to survive without this essential natural resource, the most crucial conduct, which is the core motive of any campaign for water management, is to spread this realization in the public domain. All of the campaigns to save water on this planet are precisely focused to provide this awareness along with different methods, procedures and conducts by which the significant amount of water which is being wasted in daily life routines can be decreased (ICLEI, 2009). For instance, the California Water Awareness Campaign has a keen focus on providing awareness about the conservation of water, the quality of water, supply and distribution of water to the public of California. It also presents several methods to the public about the reducing the wastage of water. The appropriate use of technologies like automatic shut-off nozzles and automatic water taps with sens ors are being preferred to be utilized for effective water management. This campaign also helps families to understand the problem and address it effectively in a cost-efficient manner (California Water Awareness Campaign, 2013). All of these awareness programs which these campaigns conduct are mainly focused on making people acquire the information and apply it in their daily lives by which the essential resource of water is most likely to be efficiently managed and saved for the future generations.